How long do you spend online per day? Your granny? It's official: Canadians are glued to the Internet and social networks longer than anybody else, and for longer than anybody else, too!
Says today's Toronto Star:
According to measurement firm comScore, Canadians spent 43.5 hours online a month in the fourth quarter of 2010, which was nearly double the worldwide average and eight hours more than users in the U.S., the second-most plugged-in nation.Perhaps this is not surprising, given our cold climate:
Canada’s web population grew about two per cent in the last year to nearly 25 million, thanks to a 12 per cent growth spurt in the number of users aged 55 and older.
The number of users in Canada aged two to 17 actually decreased by four per cent last year, users 18 to 34 stayed steady, and users 35 to 54 edged up by one per cent.
Social media usage by older users also spiked significantly.
The numbers of social media users in Canada aged 55 to 64 grew by 36 per cent. There was also a 34 per cent increase in the number of users older than 65 and their social media visits were up 45 per cent.
Overall, the number of Canadians using social media was up 13 per cent and in peak months, around 96 per cent of the online population visited a social networking site.
The most active times for social networking were during the colder months of the year, which could lend some credence to the theory that Canadians are world leaders online because of our wintry climate.
Read the rest of the article for a breakdown of Internet time by provinces.
Then check out LinkedIn, Youtube, Facebook, Twitter, Blogger, and a competitor for each of those five in the graphic above (more cool graphics here). How do these compare with Groupon and other group-buy media?
Blog your business ideas for the future.
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