At the end of the keynote on the importance of being flexible towards the unpredictable and creating benchmarks to facilitate business choices and decisions, some guy asked how it was possible to turn the activity of benchmarking itself into profitability. Although not quite answered satisfactorily, such were the questions considered at this year's Innovation Camp, attended by MicroSkills participants, including Hamid, Talaat, Xiuli, Sarah, and Esther (with Peter!).
Happy surprise, our class alumna Vivi was there, too, covering the event as business reporter and marketing representative for Norstar Press Inc.!
Make sure you talk to our happy campers when you see them in class on Wednesday!
ROI
ReplyDeleteThe return of Investment?
Yes, that's right, Liu! Hey, where are you now? Hope you've had the chance to makan some char kuay teow and minum some chendol for me!
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